Dimsum Logo Design for brand "Dimsum Juara"; New Dimsum Brand in Jakarta.
Brief
"Hot / spicy sauce" is their unique selling point; oriental style design; "champion" symbol; fun; simple, clear & strong; red and yellow; to create attention from high traffic in either metro city, Jakarta or Jabodetabek suburban area.
Creative Process
Raw concept / sketch
Product Documentation; sent from Client
Digitalization to Vector Software
Logo Draft 1 (REJECTED)
Reason:
- Logo appearance look like pineapple;
- The typography is not relevant to F&B brand;
- The yellow color applied was too much contrast.
Logo Final Revision (APPROVED)
Created by: Cepy Hidayaturrahman