Dimsum Logo: Dimsum Juara (New Dimsum Brand in Jakarta)





Dimsum Logo Design for brand "Dimsum Juara"; New Dimsum Brand in Jakarta.


Brief

"Hot / spicy sauce" is their unique selling point; oriental style design; "champion" symbol; fun; simple, clear & strong; red and yellow; to create attention from high traffic in either metro city, Jakarta or Jabodetabek suburban area.


Creative Process

Raw concept / sketch



Product Documentation; sent from Client



Digitalization to Vector Software

Logo Draft 1 (REJECTED)

Reason:

  • Logo appearance look like pineapple;
  • The typography is not relevant to F&B brand;
  • The yellow color applied was too much contrast.



Logo Final Revision (APPROVED)



Created by: Cepy Hidayaturrahman | Keluar Rumah Project, Graphic Design Services