Dimsum Logo: Dimsum Juara (New Dimsum Brand in Jakarta)

Dimsum Logo Design for brand "Dimsum Juara"; New Dimsum Brand in Jakarta.


"Hot / spicy sauce" is their unique selling point; oriental style design; "champion" symbol; fun; simple, clear & strong; red and yellow; to create attention from high traffic in either metro city, Jakarta or Jabodetabek suburban area.

Creative Process

Raw concept / sketch

Product Documentation; sent from Client

Digitalization to Vector Software

Logo Draft 1 (REJECTED)


  • Logo appearance look like pineapple;
  • The typography is not relevant to F&B brand;
  • The yellow color applied was too much contrast.

Logo Final Revision (APPROVED)

Created by: Cepy Hidayaturrahman
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